Roost is email automation you own.

Your list, your automations and every unsubscribe live in your own database, and every email goes out through your own Amazon account. I install it, move you over, and run it with you.

Talk to me about Roost Follow one subscriber through it

Follow one subscriber through it.

Everything Roost does happens to a person. Here's one of them, Sam, from the day they sign up to the day they buy.

  1. Sam signs up on your site.

    Through a form on your page, or a popup that opens after a delay, partway down, or as Sam is about to leave. Roost notes where they came from, down to the ad they clicked.

    • Forms in your own markup
    • Popups
    • UTM and click-ID capture

  2. Sam gets tagged and starts a flow.

    The tag starts Sam's welcome flow. Flows branch on what Sam does and what you know about them, and every edit is versioned, so a bad change can be rolled back.

    • Flows
    • Sequences
    • Tags and custom fields
    • Date-based steps, like a week before a renewal

  3. Sam gets emails that sound like you.

    Write in plain text or the visual editor, drop in Sam's name or anything else you know, and check it on a phone, on a desktop and in dark mode before it goes.

    • Plain-text or visual editor
    • Personalisation
    • Phone, desktop and dark-mode previews
    • Test sends

  4. Sam buys, so the pitch stops.

    The purchase comes in from your checkout. Before every email, a sentry checks whether it still fits, and skips the ones Sam doesn't need anymore. Nobody gets pitched something they already own.

    • Sentries
    • ThriveCart and WooCommerce
    • An events API for everything else

  5. Sam replies, and you see it.

    Replies land on Sam's timeline and are forwarded to your inbox, so a question about the offer doesn't vanish into a no-reply address.

    • Reply tracking
    • A full history for every person

  6. The sale gets counted.

    The money is credited to the email Sam last clicked within seven days, so you can see which flows and broadcasts earn and which only send.

    • Revenue per email, flow and broadcast
    • List growth
    • CSV export

Broadcasts work the same way. Pick a segment, schedule it, and Roost paces the send inside the hours you choose. If something's wrong halfway through, you can stop the rest.

Sam lives under your roof.

Every person, tag, click and unsubscribe is a row in a database you own. If you switch sending providers later, it's a settings change, and the unsubscribes come with you.

  • Your sending account
  • Your database
  • Your domain

How the move works.

Your current platform keeps running the whole time. It only switches off once Roost has proven itself on your list.

  1. We look at the numbers first.What you pay now, how much you send, and what you'd get from owning it. If staying where you are is the better deal, I'll tell you.
  2. I set it up in your accounts.Your server, your database and your Amazon sending account, with email signed by your own domain. The accounts are in your name, so you hold the keys.
  3. I move your list and your automations.People, tags, custom fields and every unsubscribe come across. Flows, sequences and emails are rebuilt, and imported history is flagged so nothing fires by accident.
  4. We warm up, then switch.Amazon expects new senders to ramp up gradually. Roost paces the sends and shows your bounce and complaint rates against Amazon's limits, so we switch when the numbers say it's safe.

What it costs.

Three parts, and I quote them for your business once we've looked at the numbers.

The move
A one-time project: setup, migration, rebuilding your automations and the warmup.
Running it
A monthly fee for hosting, upkeep and changes, or for me running your email outright.
Sending
Amazon bills you directly, at about $0.10 per 1,000 emails.

If you send fewer than about 50,000 emails a month, owning usually costs more than renting. It starts paying for itself with a big list, or when you need something your platform won't do.

My own list goes first.

NurtureKit's own list is moving off Kit and onto Roost: 39,000 contacts with their unsubscribes, plus 84 flows, 100 sequences and 385 emails rebuilt. It's the same move I'd make with yours, tried on my own business first.

Thinking about owning your list?

Tell me what you send and what you pay. I'll tell you whether Roost makes sense.

Grab a coffee with me